Privacy Policy

1. Data we process

• Account: your email address and sign-in details.
• Account preferences and records: full name, optional store name, language, time zone and notification preferences; consent records (consent type, text version, time and an irreversible hash of the IP address), and data download and account deletion requests.
• Onboarding answers: your e-commerce experience, whether you actively sell, the platforms you sell on, your country and your market (your country / abroad).
• Your phone number: only for SMS verification.
• First analysis without an account: a random ID cookie in your browser and an irreversible hash of your IP address (the raw IP is not stored), for at most 30 days.
• An irreversible hash of a phone number that received free analyses: 24 months even if your account is deleted, only to prevent abuse.
• Analysis data: product information read from the product page you analyze and the values you enter in the profit form.
• Marketplace store connection (if you connect your store): Through the current marketplace integrations supported by our system (for the current list of supported platforms see the Supported Integrations page: https://eticexi.com/en/integrations), payout, shipping, return and order package information is processed via the seller's own API keys for financial reconciliation and error detection, and is hosted on Supabase (EU — Frankfurt) and Vercel infrastructure. API keys are stored encrypted. Your customers' names, addresses and phone numbers are not stored. For the retention period, see section 5.
• Billing details: only at payment — name/title, national ID or tax number, tax office and address.
• Analytics data (only if you consent in the cookie banner): pages you visit, device and browser type, approximate location and cookie IDs; to measure how the site is used (Google Analytics 4).
• Cookies and similar technologies: see the Cookie Policy.

2. Reviewer data

Names and usernames in product reviews are never stored or sent to the AI. Reviews are anonymized; the database keeps only themes and counts, not raw reviews.

3. Our service providers

We share your data only with the following providers, solely to deliver the service:

• Supabase: database and authentication (EU — Frankfurt).
• Vercel: hosting.
• Anthropic: AI processing; reviews are sent only after anonymization.
• Resend: email delivery (EU — Ireland).
• Google Workspace: contact email.
• iyzico: payment processing; your card details are not held by us.
• SMS provider: delivery of the verification code.
• Google (Google Tag Manager and Google Analytics): only if you consent to analytics cookies; details are in the Cookie Policy.

4. Transfers abroad

Some of our providers may be located outside Turkey and/or the EU/EEA. Transfers are made with the safeguards required by applicable law (KVKK, GDPR). Details are in the Privacy Notice.

5. Retention and security

Users who delete their account have 7 days to undo it; after that the data is destroyed. After an account deletion request, the user's account data, analyses and preferences are deleted, while invoices and statutory financial documents issued under the Tax Procedure Law and related financial legislation continue to be kept, with their contents unchanged, for the mandatory statutory retention period. Invoices and payment records are kept for 10 years, consent and deletion request records for 5 years. Payout, shipping, order and finding records retrieved through a store connection are kept for at most 5 years from the removal of the connection or the end of the subscription and are then automatically destroyed; if you ask for them to be deleted, they are deleted within 7 days at the latest. The marketplace API key is deleted immediately when the connection is removed. Users can export their data from the account settings at any time.

Access is restricted per user at database level, and communication is encrypted.

6. Your rights

You have rights such as access, correction, deletion, objection to processing and portability. To apply, write to woksyy@eticexi.com.

7. Browser extension

The extension runs only when triggered by the user and does not track you in the background. On first use it opens a page explaining how it works and which data it reads; no page is read before you consent. The consent record (text version and time) is kept only in your browser.

If you use the E Ticexi browser extension, it reads the relevant product page in your own browser, only for an analysis that you start. What it reads: product title, brand, price, description, category, attributes, image addresses, whether there is a product video, rating, and the review texts shown on the page.

The extension sends this information only to E Ticexi (eticexi.com), nowhere else. Reviewer names and usernames are not read; review texts are anonymized on the server and no raw reviews are stored in the database.

On known marketplaces (current list: Supported Integrations page, https://eticexi.com/en/integrations) the page is opened in a background tab and read briefly when you paste the link on our site, then the tab is closed; your browser asks for your permission for that marketplace. On independent stores only the page that is open at the moment you click the extension icon is read; no permanent permission is requested.

The extension does not read other pages you browse, does not collect your browsing history, cookies, passwords or form contents, and does not use data for advertising. You can remove the permissions at any time in the browser's extension settings.